News

19 Apr 2021

New Research: How To Close Business Deals At A Virtual Event, According To Data

Swapcard

When is the best time to network? How long should your virtual event last in order to maximize business opportunities? How do you close more business?

The business events industry is trying to find answers to these burning questions.

Swapcard took a deep dive into hundreds of virtual events, analyzed the data and discovered the keys to close more business with virtual events. To access the report visit their website here.

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Why Event Organisers need to protect their most valuable asset

“The silver lining in the pivot to digital has been the data-rich environment we organisers now find ourselves in. But, we have a huge standardisation job at hand if we’re to benefit from this newly found trove of data. VSef has been designed to solve this problem; to provide an open source standard. I for one am looking forward to receiving data from different platforms in one format!”
Dr Bariş Onay
Chair of VSef
“As the global trade association for our sector, we know about the importance of unified and aligned data sets, and we are working to promote globally accepted metrics and terminologies. We recommend that every business events association joins us in supporting and promoting VSef to their members as a collaborative way forward for our industry.”
Anbu Varathan
President, UFI
"At Grip, data democratization is at the core of our strategy in supporting organisers to move markets forward faster and providing greater value to exhibitors and visitors. We’re excited about being part of the VSef initiative from the very beginning and making it easier for organisers to move data between solutions in the event technology stack will be crucial for gaining greater insight into events and their success."
Warith Nassor
Product Owner - Data, Integrations and Insight. Grip
"Data is the key to growth in the event industry. It helps organizers better serve their communities, create brand loyalty and create logical, long-term strategies. VSef will make it much easier for organizers to collect the data used in making critical decisions without having to sacrifice customer experience and their technology stack."
Robyn Duda
Founder, RDC
"Our position on data is and always has been that it should be accessible, freely available, and owned by organisers, which is reflected in our Data Manifesto. It has been a pleasure to collaborate with Mark and the wider Explori team and we are proud to be early adopters of the VSef initiative, which is an important step in standardising metrics and in allowing organisers to easily compare these metrics across platforms."
Mykyta Fastovets
CTO, Expoplatform
"We reside at an inflection point in the global events industry. Our immediate embrace of normalized data is going to decide the extent to which we define our value and fuel our growth. VSef is an ambitious project that deserves universal support across platforms, organizers, and industry organizations. We are pleased to take these first steps with the VSef team and their growing partner community."
Tony Lorenz
SVP Strategy, Intrado
"The need to unite event data has been a topic of conversation at Event Tech Live and within the community for many years. It's fantastic to see the experts and advisors behind VSef taking the mantle and moving this forward for the benefit of the whole industry. I am proud for Event Tech Live to be a founding member and look forward to helping drive this initiative too."
Adam Parry
Co-founder, Event Tech Live
"Data is a crucial issue in digital events and setting a framework for data standardisation and industry collaboration is key to future industry success. We are excited to be partnering with VSef on this important initiative."
Sophie Ahmed
CEO and Co-Founder, Virtual Events Institute
“Now more than ever it is important to collaborate, share and connects minds for a better future of the exhibition industry. VSef is a perfect example of collaborative knowledge!”
Enrico Gallorini
CEO, GRS Research & Strategy