VSef is an agreed data format for event platforms and organisers. It is a not-for-profit organisation run for the benefit of the events industry.
It is administered by events experts from Explori.
Who are Explori?
Explori are world leaders in event research and measurement. They have spent the last 10 years working with event teams and global event leaders in rolling out sophisticated benchmarking programmes across their event businesses. They conduct industry-wide research and accelerate knowledge in their client's businesses and in the wider market.
They regularly present insights at many of the conferences that event business leaders attend. Explori are passionate about our role in thought leadership and guiding the development of the events industry.
Thousands of in-person and digital events choose the Explori platform to glean and integrate the most poignant measurement data, visualise event performance and to develop actionable event strategy.
Why is Explori well placed to lead VSef?
- As the event industry's leading strategic insights partner Explori integrate and analyse huge amounts of virtual engagement data from hundreds of different platforms - this allowed them to identify the challenges of the existing data silos
- Data design and specifically data standardisation are central to Explori's business so the team has the required skills
- As both a software and research company Explori are well placed to execute the project in collaborative and agile way
- Explori are not a virtual platform (and never will be) so as a neutral party, they enjoy excellent working relationships with them
- Explori are already a trusted data partner to many world leading expo and corporate event organisers so are well positioned to bring the market together to work on this problem
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