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VSef 

Get VSef/RSDE Ready

  • Welcome to a new chapter in virtual, in-person and hybrid event data...

    Welcome to a new chapter in virtual, in-person and hybrid event data...

  • An industry-wide project to standardize and unite event data

    An industry-wide project to standardize and unite event data

  • Creating better insights and better events

    Creating better insights and better events

VSef/RSDE is an agreed standardized data structure and output format for event platforms - in-person, virtual and hybrid - and organizers.  It is a not-for-profit organization run for the benefit of the events industry.

It is administered by industry experts from BPA Worldwide.

Latest News

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  • Why Event Organisers need to protect their most valuable asset

    19 Apr 2021 Grip
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  • How virtual and hybrid data has changed events forever

    20 Apr 2021 Explori
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  • Joint Industry Initiative Launches to Unite Event Data

    04 May 2021 Sophie Holt
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  • Webinar: Intro to VSef for Event Platforms

    14 May 2021
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  • Jublia releases new white paper "Deciphering Hybrid Opportunities"

    27 Aug 2021
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  • How unlocking data silos can unleash a raft of benefits for event organisers

    12 Nov 2021 Sophie Holt
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  • VSef 2.0: new updated data standards announced

    04 Apr 2022
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  • Events Industry Council and VSef confirm collaboration

    24 May 2022
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VIEW ALL NEWS

Founding Partners

  • Hyve
  • Clarion Events
  • Tarsus
  • Verona fiere
  • Mesago
  • Messe Munchen
  • Informa
  • Easyfairs
  • Reed Exhibitions
  • Emerald Expositions

Founding Platform Partners

  • Explori
  • Grip
  • Swapcard
  • Expo Platform
  • ASP
  • Eventscase
Testimonials

  • “The silver lining in the pivot to digital has been the data-rich environment we organisers now find ourselves in. But, we have a huge standardisation job at hand if we’re to benefit from this newly found trove of data. VSef/RSDE has been designed to solve this problem; to provide a single standard. I for one am looking forward to receiving data from different platforms in one format!”
    Dr Bariş Onay
    Chair of VSef
  • “As the global trade association for our sector, we know about the importance of unified and aligned data sets, and we are working to promote globally accepted metrics and terminologies. We recommend that every business events association joins us in supporting and promoting VSef/RSDE to their members as a collaborative way forward for our industry.”
    Anbu Varathan
    President, UFI
  • "At Grip, data democratization is at the core of our strategy in supporting organisers to move markets forward faster and providing greater value to exhibitors and visitors. We’re excited about being part of the VSef/RSDE initiative from the very beginning and making it easier for organisers to move data between solutions in the event technology stack will be crucial for gaining greater insight into events and their success."
    Warith Nassor
    Product Owner - Data, Integrations and Insight. Grip
  • "Data is the key to growth in the event industry. It helps organizers better serve their communities, create brand loyalty and create logical, long-term strategies. VSef/RSDE will make it much easier for organizers to collect the data used in making critical decisions without having to sacrifice customer experience and their technology stack."
    Robyn Duda
    Founder, RDC
  • "Our position on data is and always has been that it should be accessible, freely available, and owned by organisers, which is reflected in our Data Manifesto. It has been a pleasure to collaborate with Mark and the wider Explori team and we are proud to be early adopters of the VSef/RSDE initiative, which is an important step in standardising metrics and in allowing organisers to easily compare these metrics across platforms."
    Mykyta Fastovets
    CTO, Expoplatform
  • "We reside at an inflection point in the global events industry. Our immediate embrace of normalized data is going to decide the extent to which we define our value and fuel our growth. VSef/RSDE is an ambitious project that deserves universal support across platforms, organizers, and industry organizations. We are pleased to take these first steps with the VSef team and their growing partner community."
    Tony Lorenz
    SVP Strategy, Intrado
  • "The need to unite event data has been a topic of conversation at Event Tech Live and within the community for many years. It's fantastic to see the experts and advisors behind VSef/RSDE taking the mantle and moving this forward for the benefit of the whole industry. I am proud for Event Tech Live to be a founding member and look forward to helping drive this initiative too."
    Adam Parry
    Co-founder, Event Tech Live
  • "Data is a crucial issue in digital events and setting a framework for data standardisation and industry collaboration is key to future industry success. We are excited to be partnering with VSef/RSDE on this important initiative."
    Sophie Ahmed
    CEO and Co-Founder, Virtual Events Institute
  • “Now more than ever it is important to collaborate, share and connects minds for a better future of the exhibition industry. VSef/RSDE is a perfect example of collaborative knowledge!”
    Enrico Gallorini
    CEO, GRS Research & Strategy

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