• Welcome to a new chapter in virtual event data...

    Welcome to a new chapter in virtual event data...

  • An industry-wide project to unite virtual event data

    An industry-wide project to unite virtual event data

  • Creating better insights and better events

    Creating better insights and better events

VSef is a universal data format for hybrid and virtual events.  Developed collaboratively between event organisers and virtual event platforms, VSef helps data move more freely between platforms, business intelligence tools, CRM and marketing systems.  It sets out detailed standards for a range of event metrics and engagement KPIs and how those data points should be formatted for easy transfer between systems.

Why has VSef been launched?

Most corporate event teams, agencies and expo organisers use a variety of virtual event platforms across their business. However, the data produced by these platforms can vary widely from one vendor to the next. 

  • The job of consuming this essential data into other business systems becomes very challenging 
  • This can create data silos; pots of data that don’t talk to each other or contribute to wider business insight

Where we have siloed data, there are barriers to learning, progress and a better event experience. 

That is why VSef has created a universal data format that enables events to consume consistent data regardless of which platforms they are working with. 

Universal data formats exist in many industries and they offer significant advantages to the end users and vendors alike.

Who is part of VSef?

VSef was launched and is steered by Explori, the leading insights provider for the events industry.

Founding members include global event organisers and leading event tech platform partners, who have come together to create a shared industry-wide standard. VSef is open to all event organisers and any platform can choose to adopt the standards. The data standards have been developed collaboratively by a working group led by Explori. 

VSef is a not-for-profit initiative.

Latest News

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Founding Partners

Founding Platform Partners

Testimonials

  • “The silver lining in the pivot to digital has been the data-rich environment we organisers now find ourselves in. But, we have a huge standardisation job at hand if we’re to benefit from this newly found trove of data. VSef has been designed to solve this problem; to provide an open source standard. I for one am looking forward to receiving data from different platforms in one format!”
    Dr Bariş Onay
    Chair of VSef
  • “As the global trade association for our sector, we know about the importance of unified and aligned data sets, and we are working to promote globally accepted metrics and terminologies. We recommend that every business events association joins us in supporting and promoting VSef to their members as a collaborative way forward for our industry.”
    Anbu Varathan
    President, UFI
  • "At Grip, data democratization is at the core of our strategy in supporting organisers to move markets forward faster and providing greater value to exhibitors and visitors. We’re excited about being part of the VSef initiative from the very beginning and making it easier for organisers to move data between solutions in the event technology stack will be crucial for gaining greater insight into events and their success."
    Warith Nassor
    Product Owner - Data, Integrations and Insight. Grip
  • "Data is the key to growth in the event industry. It helps organizers better serve their communities, create brand loyalty and create logical, long-term strategies. VSef will make it much easier for organizers to collect the data used in making critical decisions without having to sacrifice customer experience and their technology stack."
    Robyn Duda
    Founder, RDC
  • "Our position on data is and always has been that it should be accessible, freely available, and owned by organisers, which is reflected in our Data Manifesto. It has been a pleasure to collaborate with Mark and the wider Explori team and we are proud to be early adopters of the VSef initiative, which is an important step in standardising metrics and in allowing organisers to easily compare these metrics across platforms."
    Mykyta Fastovets
    CTO, Expoplatform
  • "We reside at an inflection point in the global events industry. Our immediate embrace of normalized data is going to decide the extent to which we define our value and fuel our growth. VSef is an ambitious project that deserves universal support across platforms, organizers, and industry organizations. We are pleased to take these first steps with the VSef team and their growing partner community."
    Tony Lorenz
    SVP Strategy, Intrado
  • "The need to unite event data has been a topic of conversation at Event Tech Live and within the community for many years. It's fantastic to see the experts and advisors behind VSef taking the mantle and moving this forward for the benefit of the whole industry. I am proud for Event Tech Live to be a founding member and look forward to helping drive this initiative too."
    Adam Parry
    Co-founder, Event Tech Live
  • "Data is a crucial issue in digital events and setting a framework for data standardisation and industry collaboration is key to future industry success. We are excited to be partnering with VSef on this important initiative."
    Sophie Ahmed
    CEO and Co-Founder, Virtual Events Institute